Sledge Strategies

Object: To create a logo and identity package for a startup communications firm. The goals for the logo were to communicate the services of the company which is to help guide and lead clients from point A to point B and to help clients build their network by providing the resources, connections and tools to reach their goals.

Result: The icon that represents Sledge strategies is bold, and the blue color makes it approachable. The icon communicates various elements: a path, an arrow to forward growth, the communication signal bands radiating from the bottom left corner, as well as the S for Sledge Strategies.