Object: At the annual NFTA conference, CSX had an opportunity to thank their customers, clients and supporters with dinner and entertainment. CSX revealed their branding campaign, “CSX: How Tomorrow Moves” prior to the conference. The messaging was reflected in the 2016 conference by using: “CSX: How Tomorrow Grooves” as the dinner theme, and featured a 70’s era environment with music, photobooth and more.
Result: To communicate the theme, we created a retro hand-drawn graphic used throughout the materials. A postcard invitation was mailed to attendees, and signage for the event was created to support the theme. We created a printed fabric backdrop as well as props for the photobooth.