The Manheim Automotive Used Car Market Report is completed every year and made available at the NAFTA conference which occurs in early Spring. The numbers and content are quickly gathered from the previous year and included in the report.
Object: The create a visually interesting and accessible report to be viewed in print and online.
The content for the report often includes thoughts on what the future holds for the automotive industry. The 2017 report discusses autonomous cars and the impact they may have on the industry.
Result: A 70+ page booklet with over 80 charts and callouts to help visualize the data, completed quickly and successfully in time for the event.