Object: Manheim Automotive releases their Used Car Market Report at the NAFTA Conference every spring. Ensuring numbers and content are accurate from the previous year, it is a quick turn project completed in nearly one month. The content for the report often includes thoughts on what the future holds for the automotive industry in the year ahead. The 2017 report discusses autonomous cars and the impact they may have on the industry.
Result: A 70+ page booklet with over 80 charts and callouts to help visualize the data, completed quickly and successfully in time to be printed and distributed for the event. An electronic version in single-page layout was created for viewing online.
Cover of 2017 Used Car Market Report
Inside spreads of report
